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Experience cinematic brilliance at home with the SONY BRAVIA SMART TV 77 Inch. Powered by the revolutionary Cognitive Processor XR™, it delivers premium OLED picture quality and immersive sound. Enjoy extraordinary realism where visuals and audio blend seamlessly.
See the world as it truly is. The Cognitive Processor XR cross-analyses hundreds of thousands of elements in real time, bringing breathtaking OLED contrast and natural, lifelike images with pure blacks. With XR OLED Contrast, highlights are brighter and shadows deeper, so no detail is lost.
Turn any sound source into an immersive experience with advanced screen-speaker technology. XR Sound Position ensures audio comes directly from where the action happens on screen, making you feel part of every scene.
Your TV just got smarter. Find movies, shows, and music hands-free. Ask Google what to watch, get personalized recommendations, control smart home devices, or get answers on-screen — all with your voice. Just press the Google Assistant button on your remote.
Bring the cinema home with BRAVIA CORE — enjoy five blockbuster movies and 12 months of unlimited streaming, included with your TV.
Our BRAVIA XR TVs are made with up to 40% sustainable materials in the rear covers of large-screen models, helping you reduce your environmental impact without compromising on design or performance.
Thanks to the Cognitive Processor XR, the TV accesses a wide color palette for natural hues, vivid shades, and realistic textures. Even subtle color differences appear rich and lifelike.
Enjoy all content in near-4K quality with XR 4K Upscaling. Watching sports or fast-moving movies? XR Motion Clarity ensures every action stays smooth and blur-free.
Experience virtual surround sound that envelops you from all directions. XR Surround creates immersive audio without the need for additional speakers.
Never miss a word. Voice Zoom 2 detects and enhances voices for clearer dialogue, even at low volumes.
Use your voice to control compatible smart-home devices directly from your TV. Adjust lighting, check cameras, and more — all without leaving your couch.
The TV features a minimalist metal flush bezel, a luxurious aluminum stand, and a versatile 3-way multi-position stand, perfect for any room layout or soundbar placement.
With Ambient Optimization technology, your BRAVIA XR automatically adjusts picture and sound based on your room’s lighting and acoustics, ensuring the best viewing experience day or night.
Enjoy movies and shows just as the creators intended with Netflix Calibrated Mode, IMAX Enhanced, Dolby Vision, and Calman Ready support. Perfect for professional edits or home viewing.
SONY BRAVIA SMART TV supports visual, hearing, and mobility assistive technologies, making entertainment accessible for everyone.
See SONY BRAVIA SMART TV price in Bangladesh and order now from Shamim Electronics to get the best deals and official warranty.
For the most recent price on the Sony 77-inch OLED TV in Bangladesh, visit Shamim Electronics. Prices vary depending on the offer.
Yes, it supports HDMI 2.1 features including 4K 120Hz, VRR, and ALLM for an excellent next-gen gaming experience.
Absolutely. With Dolby Vision, Dolby Atmos, Acoustic Surface Audio+, and BRAVIA CORE streaming included, it offers a cinematic experience at home.
The TV runs on Google TV with Google Assistant voice control, Chromecast built-in, Apple AirPlay, and access to thousands of apps.
Model: XR-77A80J
Brand: Sony
Screen Size: 77 inches
Display Type: OLED
Resolution: 4K Ultra HD (3840 x 2160)
Processor: Cognitive Processor XR™
HDR Support: HDR10, Dolby Vision, HLG
Refresh Rate: XR Motion Clarity (up to 120Hz)
Contrast: XR OLED Contrast Pro for deeper blacks & brighter highlights
Color Technology: XR Triluminos Pro with a wide color gamut
Audio Output: 60W (20W x 3)
Speaker Type: Acoustic Surface Audio+ (screen acts as speaker)
Surround Sound: XR Surround, Dolby Atmos
Smart Features: Google TV with Google Assistant, Chromecast built-in, Apple AirPlay
Voice Control: Yes, hands-free with built-in mic
Connectivity:
HDMI: 4 x HDMI 2.1
USB: 3 x USB
Ethernet: 1
Bluetooth: Version 4.2
Wi-Fi: 802.11ac (dual-band)
Gaming Features:
HDMI 2.1 with 4K 120Hz support
VRR (Variable Refresh Rate)
ALLM (Auto Low Latency Mode)
Streaming Services: Netflix, YouTube, Amazon Prime Video, Disney+, Apple TV, and more
Ambient Optimization: Light & Color Sensor for automatic adjustments
Design:
Bezel-less Metal Flush Surface
3-way multi-position stand (standard, narrow, soundbar mode)
Dimensions (Approx):
Without stand: 1722 x 995 x 53 mm
With stand: 1722 x 1022 x 379 mm
Weight:
Without stand: 30.6 kg
With stand: 33.3 kg
Energy Saving: Power Saving Mode, Light Sensor
Additional Features:
BRAVIA CORE included (5 movies + 12 months unlimited streaming)
Calman Ready (for professional color calibration)
Netflix Calibrated Mode, IMAX Enhanced
Voice Zoom 2 for clearer dialogue
1 Year parts warranty
5 years service warranty
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